On Sunday, October 12, 2025, the College of Management organized a seminar titled “Internal Branding Marketing”, delivered by Dr. Samah Mohamed, a faculty member of the college
The seminar covered various aspects of internal branding marketing, highlighting the integration between human resources strategies and organizational marketing, and its role in attracting and retaining emerging talent within the organization
It also discussed practical implementation approaches through international case studies and provided a set of actionable recommendations to assist administrative leaders and brand managers in building a strong and sustainable institutional identity
This seminar reflects the college’s commitment to enhancing students’ understanding of modern corporate marketing concepts, linking them to practical workplace applications, and equipping them with analytical skills to recognize the significance of internal branding in achieving organizational excellence.
