Among the activities of the College of Marketing and Media, a discussion of Digital Marketing MA Graduation Projects for the Third Semester 2024 was held.
- The Use of Virtual Reality and Augmented Reality Technologies in Marketing Saudi Tourism: A Field Study in the Riyadh Region
- The Impact of Influencer Marketing on Sales and Consumer Purchasing Behavior: An Analytical Study on ElcOutlet Home Appliances Store
- Digital Marketing Strategies through the “Metaverse” and the Impact of Virtual Environments on Consumer Behavior and Interaction with Brands: An Analytical Study
- The Impact of Digital Marketing Strategies for the Saudi Green Initiative in Accordance with Vision 2030 on Environmental Consumer Behavior: A Field Study
- The Effectiveness of Digital Marketing Strategies in Promoting Cultural Diversity and Its Relationship with Strengthening National Identity
- The Impact of Digital Marketing through Virtual Influencers on Consumer Behavior and Trust in Brands: A Field Study
- The Effect of E-Marketing on Achieving Competitive Advantage: An Applied Study on Red Sea Markets Company in Jeddah
Judging and Discussion Committee
Dr. Sherin Kadwani, Examiner
Dr. Mohitab Al-Rafei, Examiner
Dr. Mohamed Owais, Supervisor
The discussion was held on Tuesday, December 18, 2024, at 06:30 PM Mecca Time.
